The brand reverie could relate to girls who want to break out and release their feisty side or for others who want to find their feminine side. Either way reverie are devoted to its customers and just wants every girl to feel, sexy, feminine and powerful.
The competition could be...
The brand reverie is based on my own journey of fashion, from growing up as a tomboy with lots of attitude to evolving into an elegant and feminine woman. This project was almost an experiment to find out exactly who I was, finding my balance between my feisty and sensitive side. Every woman has that girlish imagination but still craves that womanly power and sexiness. Reverie is a mixture between attitude, elegance and dreams. As my tag is
'It's so wrong it's right'
My new ranges of fashion are dresses which include every girl’s fantasies as a child, of being that stunning princess but with added attitude. The dresses themselves are very busy, almost as if they are a dress full of dreams but also extremely sexy.
I'm hoping the brand reverie will relate to girls who want to break out and release their feisty side or for others who want to find their feminine side. Either way referie are devoted to its customers and just wants every girl to feel, sexy, feminine and powerful.
American Apparel is an Industrial Revolution.
American Apparel has a very unique style of clothing, although each garment is very simple it still sends off an incredible amount of sex appeal. The picture on the left is part of their new styles rage, the shirt and skirt is very bland but the skirt is styled to sit on the waist therefor becomes very short. The contrast between the two garments creates a smart look but makes the woman look extremely powerful showing off her long legs.
American Apparel is based in Los Angeles, they currently employ 10,00 people globally with more than 285 retail stores in 20 countries.
Within the business, knitting, cutting, sewing, dyeing, photography, distribution, design and marketing all happen in the company’s facilities in LA. The company operates the biggest garment factory in America. Recently opening stores in China they are selling ‘Made in USA’ clothing in the largest consumer market in the globe.
Unfortunatly I don’t have an H&M store in my hometown but when I moved to Plymouth I was shocked to find the clothes exactly my style, my fit , my colours, it was as if the clothes were all made for me! I’ve never really liked any of the high fashion stores as the styles don’t really fit me and are too expensive but H&M really matches with what I want. The picture’s in my past posts are of me wearing a H&M jack and trousers, the jacket has nearly lasted me 2 years and has only just started to look worn down, the trousers aren’t the best of quality but trousers in general is flattering on my figure and surprisingly comfortable (I know they don’t look it at all!) The prices are amazing, especially for myself in a student budget. The sizes aren’t always right but I don’t mind going sizes up or down as long as I find what I want in the end.
In every store they have a department called ‘young trends’ this is where I find everything I like, the clothes are very edgy and just stink of attitude!
The logo is very simple but is still very memorable as a brand title, looking at their website the main tabs are on the left in a column where the main image(s) appear in the centre. What is different than other fashion website is that H&M have a style guide, which shows which clothes celebrities are wearing and what’s new this season. What is unusual is that not all the clothes are H&M clothing, but this makes the brand look trustworthy, trying to interact with their customers and not just showing off their clothing. From a customer’s point of view this makes the brand look respectable
Heatherette fashion is like dropping down a psychedelic rabbit hole, each garment is completely over the top with glitter, different fabrics, vibrant colours and volume.
I first found out about Heatherette fashion when I watch the show Super Sweet 16 on MTV, the main star Tayenna needed a dress for her party and asked makers Richie Rich and Traver Rains to design a fun girly dress for her (right picture) the dress was so wrong it was right! It clung to her waist surrounded by different fruit which was painted pinks and oranges. To create the fullness is layers of orange and pink netting which increases the femininity of this dress. But to make sure this dress wasn’t a perfect barbie ballerina outfit there is only one strap, this adds an edgy factor to the dress. You can tell the designers but every inch of detail in for the person who’s going to wear it, the colours suit her skin colour so well and perfectly fit every curve on her body.
Heatherette are also a big part of the drag fashion industry. New York’s famous transvestite, Amanda Lepore who walked down the runway head to toe in Heatherette showed the fashion world what was about to take over. Then on Heatherette were bombarded with celebrities wanting personally made outfits for themselves.
What I like most about the brand is that each and every garment made show off the exact personality of the designers, I have research Richie and Traver and they both just want to have fun, look good and party. Watching documentaries on them I have seen that they really interact with the customer, founding out their inner beauty and what makes them them, which is how they start to design the garments. As a fashion student researching designers I respect these two men because you can see this is their passion and they don’t just do it for themselves as their goals are to create the perfect outfit spot on for their customers.
