Wednesday 9 June 2010


American Apparel is an Industrial Revolution.

American Apparel has a very unique style of clothing, although each garment is very simple it still sends off an incredible amount of sex appeal. The picture on the left is part of their new styles rage, the shirt and skirt is very bland but the skirt is styled to sit on the waist therefor becomes very short. The contrast between the two garments creates a smart look but makes the woman look extremely powerful showing off her long legs.

American Apparel is based in Los Angeles, they currently employ 10,00 people globally with more than 285 retail stores in 20 countries.

Within the business, knitting, cutting, sewing, dyeing, photography, distribution, design and marketing all happen in the company’s facilities in LA. The company operates the biggest garment factory in America. Recently opening stores in China they are selling ‘Made in USA’ clothing in the largest consumer market in the globe.

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